SARAH ISLAM

Developed original Urdu lesson plans and style guides, integrating prose, dialogue, humor, and cultural materials to foster confident adult usage beyond basic conversation.

Taught advanced vocabulary, grammar, idiom, and sentence structure, explaining registers (formal, literary, conversational) and cultural references for authentic communication.

Created structured writing exercises and revision frameworks, guiding learners from language recognition to active production through reading, listening, and guided speaking.

Provided specific, practical, and adaptive feedback on learner work, tailoring explanations to individual familiarity with Urdu and promoting natural language fluency.

Evaluated and refined AI-generated responses for quality, relevance, reasoning, clarity, and instruction adherence across a wide range of prompts and subject areas.

Identified critical inconsistencies, weak reasoning, unclear language, and structural issues in model outputs, applying editorial judgment to enhance user intent and context.

Adapted rapidly to evolving structured evaluation criteria and task requirements, consistently producing clear written evaluations of model outputs.

Maintained accuracy and consistency across high-volume evaluation work, handling proprietary information with discretion and confidentiality.

Directed writing and editorial quality for major clients like Reliance Petchem and RElan Fabrics, leading creative teams across multiple simultaneous projects.

Edited and refined copy, scripts, and digital content for clarity, accuracy, tone, and audience suitability, providing detailed, actionable feedback through successive review rounds.

Maintained stringent editorial and creative quality standards across diverse client requirements, translating complex business needs into clear creative briefs and guidance.

Mentored writers and managed remote creative teams across locations and time zones, addressing recurring weaknesses and ensuring consistent quality under tight deadlines.

Led the RElan Lakmé Fashion Week 2024 campaign, achieving 12 million reach, 1 million video views, and contributing to 12% revenue growth.

Led and managed a 16-member creative team, overseeing writers and creative professionals on major campaigns and communication projects.

Reviewed and approved all creative work, including scripts and copy, ensuring clarity, tone, cultural relevance, and audience suitability before presentation and production.

Provided comprehensive editorial and creative feedback, coaching team members through revisions to consistently meet client requirements.

Developed strategic briefs and guidance, effectively managing workloads and allocating resources across multiple high-priority projects and accounts.

Wrote and edited diverse advertising, film, digital, and corporate content, ensuring clarity, language quality, tone, and effectiveness across various platforms.

Reviewed writers' work, providing detailed editorial feedback and coaching professionals at different experience levels to enhance output.

Developed strategic and creative briefs, reference materials, and communication guidance, adapting messaging for different audiences and cultural environments.

Managed creative teams, multiple projects, and competing deadlines, collaborating with filmmakers, voice talent, designers, and senior corporate clients in multilingual South Asian environments.

Authored Urdu-language advertising scripts, including 60-second film scripts, demonstrating expertise in spoken-language content creation.